graphic design digital design at SASD

Graphic Design New Media Curriculum

The SASD Graphic Design Program offers two four-year B.F.A. programs: Graphic Design, and Graphic Design New Media. Each curriculum is a B.F.A. (Bachelor of Fine Arts) of 125 credits minimum. 

Graphic Design New Media students specialize in digital design, focusing on video, animation, sound, electronic publishing, interactive processes, user interfaces, augmented and virtual reality, and web-based design and development.

All along, the principles of visual communication remain central. Graphic Design New Media and Graphic Design students share the same foundation year in the fundamentals of design. Beginning the second year, students choose electives in accordance with their major and their interests, and proceed together through the Design Studio sequence.

Coordinated courses with the UB Mass Communication program enable Graphic Design New Media students to experience the practicalities of communicating with new media, to work with teams, to extend graphic video and motion skills, to enhance composition and writing abilities, and to learn leadership positions for media.

The Graphic Design New Media major offers opportunities for interdisciplinary collaboration, internships, real-world client projects, social impact design, entrepreneurship, and a self-directed thesis project in the senior year.

First Semester

3 ADSN 103 2-D Design Principles
3 ADSN 105 Drawing I
3 ADSN 119 Intro to Computer Applications I
3 ADSN 117 Survey of Art History I
3 FYS C101 First Year Seminar: Design Thinking

Second Semester

3 ADSN 108 3-D Design Principles
3 ADSN 106 Drawing II
3 ADSN 219 Intro to Computer Applications II
3 ADSN 118 Survey of Art History II
3 ADSN 231 Photography I
3 MATH 102 Nature of Mathematics

Third Semester

3 GDSN 255 Graphic Design Studio I
3 GDSN 232 The Soundtrack
3 ADSN 230A 4-D Time-Based Media I
3 ADSN 377 Contemporary Moving Image
3 ADSN 357A Intro Alias/Maya
3 ENG 101 Composition & Rhetoric Core

Fourth Semester

Fourth Semester
3 GDSN 256 Graphic Design Studio II
3 ADSN 230B 4-D Time-Based Media II
  or ADSN/GDSN elective
3 ADSN 203A Typography
3 ADSN 379 History of Graphic Design
3 MCOM 242 Intro New Media

Fifth Semester

3 GDSN 305 Graphic Design Studio III
3 ADSN 225A Intro to Web Applications
3 MCOM 220 Intro to Advertising
3 Nat Sci Natural Science Core
3 Hum Humanities Core

Sixth Semester

3 GDSN 306 Graphic Design Studio IV
3 GDSN 225B Web Applications II
3 GDSN 212 Visual Semiotics
3 Hum Humanities Core
3 Nat Sci Natural Science Core

Seventh Semester

3 GDSN 355 Graphic Design Studio V
3 MCom 290 Intercultural Communication (SS Core)
3 GDSN 425A Design Service
3 MCOM 370 Publicity Methods
3 Caps C390 Capstone Seminar Core

Eighth Semester

3 GDSN 356 Graphic Design Studio VI (Thesis)
3 GDSN 304 Business Practices
3 ADSN 425 Advanced Special Topics in New Media
3 MCOM 262 Writing for Interactive Media
3 Soc Sci Social Science Core

SASD is an accredited member of the National Association of Schools of Art and Design (NASAD), the governing body of undergraduate and graduate art and design schools.