SASD, pronounced sass-dee, is an acronym for the Shintaro Akatsu School of Design. The University of Bridgeport is long renowned for its undergraduate industrial design program. Graphic design and interior design were added as undergraduate concentrations in the 1970s. The MPS in Design Management is an outgrowth of that strong base with the added flexibility and excellence of the School of Business, staffed by faculty from the ranks of Fairfield County, CT’s business community.
The college was renamed the Shintaro Akatsu School of Design after our benefactor, Mr Akatsu, a graduate of the University of Bridgeport who wanted to ensure continued growth and excellence in one of the University’s strongest units, donated a considerable sum to support that goal.