Design represents a valuable strategic asset — the tools and the processes to problem-solve and innovate. The management of that asset, the ability to understand, optimize, and steer that energy is becoming vital to an organization’s internal and external success. Category-leading companies like Apple, GE, Johnson & Johnson, Bose, and Schick know this to be a marketable truth. Design Management, implemented through effective, company-wide design strategies, is profitable. Designers are becoming crucial members of the business landscape. Are you ready?
“Design Management is the business side of design. Design Management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.”
–Design Management Institute
New demands are being placed on designers. New skills are clearly needed to effectively integrate into the business landscape of the 21st century.
The Master of Professional Studies in Design Management degree at the Shintaro Akatsu School of Design (SASD) is a two-year intensive program for design professionals of all disciplines. Classes are held at the scenic SASD campus in Bridgeport, Connecticut. The business courses are specifically
tailored to real-world issues facing designers, and each course is taught by leading design management professionals. The team-based assignments, which culminate with a thesis project, focus on practical and actionable problem solving, preparing students to immediately utilize the information and skills they obtain.
Design Managers who graduate from SASD leave here with the core skills and tools to solve the most pressing issues of our time, from matters of sustainability to social responsibility to overall profitability.
The MPS Design Management program at Shintaro Akatsu School of Design (SASD) emphasizes the following six core aspects of design and business:
Roll over a circle to learn more about the six core aspects of the SASD design management program.
As proficient Design Managers, graduates will be able to read and comprehend financial statements such as annual reports, cash flow statements, and balance sheets to more effectively integrate with business functions within their organization.
Design Managers are often faced with the challenges of protecting an organization’s intellectual property. The MPS DM program prepares students to deal competently with legal issues such as trademarks, copyrights, and patents.
Understanding the foundational principles of marketing is critical to effective Design Management. Product design, package design, promotion, and the design of the physical plant are often the responsibility of the Design Manager. Upon completing these SASD courses, students will have working knowledge of these vital disciplines.
Design and strategy are deeply connected. Design Managers who graduate from the SASD program are able to develop concepts and design elements that align with their company’s core strategy, and articulate that strategy in a clear and persuasive way.
Design Managers are required to lead teams of designers. This demands a specific set of skills to develop a leadership style that’s right for the individual, and the team. Design Managers are also asked to champion ideas throughout an organization. The SASD program emphasizes both types of leadership skills and provides graduates with the tools and confidence to excel.
Through interactive simulations and case study research, future Design Managers gain a thorough understanding of the operational procedures within an organization. The courses in the SASD program help students identify, understand, and influence efficient operational practices.
The faculty at the Shintaro Akatsu School of Design are all experienced thought leaders in their respective areas of concentration. Each one draws on first-hand professional experience to provide students with a clear understanding of the topics discussed throughout the program.
Alexander W. White
BFA, MA, MFA
MAm (Arch.), ASID
BFA, MS Ed. (Art)
COURSES OF STUDY
First Year Fall
- Collaborative Design Studio I (2)
- Design Management I (3)
- Marketing Concepts (Marketing) (3)
- Leadership & Management (Leadership) (3)
Second Year Fall
- Collaborative Design Studio III (2)
- Design Management III (3)
- Intellectual Property & Anti-trust Law (Legal) (3)
- Leadership, Team & Managing Change (Operations) (3)
First Year Spring
- Collaborative Design Studio II (2)
- Design Management II (3)
- Finance and Accounting for Non-financial Managers (Finance) (3)
- Special Projects (2)
- Internship/Co-Op (1)
Second Year Spring
- Thesis Design Studio IV (2)
- Design Management IV (3)
- Small Business & Entrepreneurship (Strategy) (3)
- Internship/Co-Op (1)
- (Total Credits: 42)
THE SHINTARO AKATSU SCHOOL OF DESIGN offers professional education in the design fields leading to baccalaureate degrees and successful careers in design. SASD develops students’ abilities to identify, analyze, and solve design problems using culturally sensitive and environmentally sustainable methodologies and technologies. SASD is committed to advancing the use of best- practices in all areas of design.
Learn more about the program and how it can help advance your design
career. Contact Alex W. White, Associate Professor and Chair, Master of Professional Studies in Design Management, at 203 576 4063 or firstname.lastname@example.org.