graphic design digital design at SASD

New Media Curriculum

Suggested course work for graphic design majors includes foundational, core graphic design, core studio, graphic (or other) design electives, and University-required academic core courses. All current graphic design courses are listed in the sidebar “SASD-GD Curriculum.”

SASD GD-NM shifts the emphasis of graphic design to the new media of video, animation, screen design, and other digital formats. Design principles remain central, so students parallel the traditional graphic program but with significant enhancements.

Coordinated courses with the UB Mass Communication program enable students to experience the practicalities of communicating with new media, to work with teams of developers for messaging processes, to extend graphic video and motion skills, to enhance composition and writing abilities, and to learn leadership positions for media.

Both the traditional Graphic Design program and the New Media concentration emphasize design thinking, real-world community projects, and skill-building toward a final self-directed project in the senior year.

The degree for Graphic Design is a BFA (Bachelor of Fine Arts) in Graphic Design.

Both the GD and GD-NM degrees are 125 credits taken over eight semesters.

Within the structure of the curriculum, students can customize their courses with electives to focus on areas of interest — text and typography, image and illustration, photography and video, for example — to strengthen their skills and understanding of those facets of graphic design.

First Semester

3 ADSN 103 2-D Design Principles
3 ADSN 105 Drawing I
3 ADSN 119 Intro to Computer Applications I
3 ADSN 117 Survey of Art History I
3 FYS C101 First Year Seminar: Design Thinking

Second Semester

3 ADSN 108 3-D Design Principles
3 ADSN 106 Drawing II
3 ADSN 219 Intro to Computer Applications II
3 ADSN 118 Survey of Art History II
3 ADSN 231 Photography I
3 MATH 105/7 Intermediate Algebra/Nature of Math

Third Semester

3 GDSN 255 Graphic Design Studio I (Print)
3 GDSN 232 The Soundtrack
3 ADSN 235 4-D Time-Based Media I
3 ADSN 377 History of Modern Design
3 MCOM 111 Intro to Mass Communication
3 ENG 101 Composition & Rhetoric Core

Fourth Semester

3 GDSN 256 Graphic Design Studio II (Print)
3 ADSN 236 4-D Time-Based Media II Typography
3 ADSN 203A History of Graphic Design
3 ADSN 379 ADSN/GDSN elective
3 MCOM 242 Intro New Media

Fifth Semester

3 GDSN 305 Graphic Design Studio III
3 ADSN 225A Web Applications I
3 MCOM 220 Intro to Advertising
3 Nat Sci Natural Science Core
3 Hum Humanities Core

Sixth Semester

3 GDSN 306 Graphic Design Studio IV (Web)
2 GDSN 225B Web Applications II
3 GDSN 212 Visual Semiotics
3 Hum Humanities Core
3 Nat Sci Natural Science Core

Seventh Semester

3 GDSN 355 Graphic Design Studio V
3 MCom 290 Intercultural Communication (SS Core)
3 GDSN 425A Design Service
3 MCOM 370 Publicity Methods
3 Caps C390 Capstone Seminar Core

Eighth Semester

3 GDSN 356 Graphic Design Studio VI (Thesis)
3 ADSN 304 Business Practices
3 MCOM 262 Writing for Interactive Media
3 Soc Sci Social Science Core
3 ADSN/GDSN elective

SASD is an accredited member of the National Association of Schools of Art and Design (NASAD), the governing body of undergraduate and graduate art and design schools.