Lost in Translation: Aligning Strategy & Design To Win and Keep More Clients
October 25, 2011
7:30 – 9:30 am
SASD at the Arnold Bernhard Center , University of Bridgeport
In the first installment in the ConnCreatives Breakfast Breakthrough
series, presenter Amy Perry will talk about the link that strategy plays in aligning client business goals with great creative allowing designers to do their best work while assuring successful outcomes, building lasting relationships, and making lots more money.
She’ll demonstrate how asking the right questions of a prospective client transformed a request for a new logo into a rebranding assignment at six times the fee and how a skeptical (and cynical) CEO came to embrace the creative process. SheÃ”Ã¸â€¡Ã”Ã¸â€¡Ã”Ã¸â€¡ll share some real life scenarios for the group to work through, and provide tips on how you can position yourself as a strategic partner in the eyes of your prospects and clients.
For more information: ConnCreatives
Event location will be posted at all entrances to the ABC building.